MARTIN’S POTATO ROLLS

Martin’s Potato Rolls

A touch of sweetness and buttery flavor. Soft and pillowy, yet strong enough to hold everything together. Martin’s brings every bite of a burger together beautifully.

ABOUT MARTIN’S

An American Dream That Started in a Garage.

In 1955, Lloyd and Lois Martin began baking in the garage of their home in Chambersburg, Pennsylvania. From local farmers markets, they gradually expanded into grocery stores and restaurants. More than 70 years later, Martin’s remains family owned and operated across three generations, with its products now served in restaurants and foodservice establishments in more than 70 countries. What has never changed is the family’s pride in the Martin name and its determination to make the very best products possible.

THE GOLDEN DIFFERENCE

Make Every Burger Better.

Why Martin’s? Chefs around the world have their reasons. Carefully selected ingredients, a signature texture that is soft and moist yet strong enough to hold the fillings, and a commitment to the craft that has been passed down for more than 70 years. Martin’s gentle sweetness complements the savory flavor of beef and brings out the best in sauces, keeping the burger balanced from the first bite to the last. Beautiful presentation, easy handling, and a better overall eating experience—the difference is clear from the very first bite.

1955

Founded in Pennsylvania

U.S. Potato Roll Brand

70+

Countries Served Worldwide

70+

Years of Family Ownership

WHY MARTIN’S

The Golden Difference—Only from Martin’s®.

Carefully selected ingredients, consistent quality, and a distinctive texture you can recognize in a single bite. Slightly sweet, soft, and moist, yet strong enough to hold flavorful fillings. When toasted, the surface develops a beautiful golden finish that elevates the entire burger or sandwich. Flavor, appearance, and ease of use—together, these are why chefs around the world continue to choose Martin’s.

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High-Quality Ingredients

Since its founding, Martin’s has put quality first, preserving its long-established ingredients and recipes, including real potato flour, real butter, cane sugar, nonfat milk, and high-quality wheat flour. Rather than switching to lower-cost substitutes, Martin’s remains focused on delivering the same dependable flavor and quality every day.

Real ingredients. Real quality.

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Soft, Pillowy Texture

One of Martin’s defining qualities is its signature “pillowy” texture. The rolls are not only soft; they also have enough structure to hold juicy patties, generous sauces, and toppings. In every bite, the bread compresses naturally and brings the ingredients together into one complete eating experience.

The perfect balance for the perfect bite.

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Thaw and Serve

Designed for foodservice, Martin’s frozen products can be stored frozen for up to 365 days. Operators can thaw only the quantity they need and serve without baking, helping reduce preparation time, simplify inventory management, and minimize food waste while supporting consistent quality across locations and staff teams.

Frozen shelf life: up to 365 days

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No Unnecessary Additives

Martin’s cares not only about what goes into its products, but also what does not. Its products are made without high fructose corn syrup, artificial dyes, or azodicarbonamide (ADA), reflecting a continued commitment to quality.

No High Fructose Corn Syrup

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Family Owned Since 1955

Martin’s has remained independently family owned and operated since 1955. Today, the second and third generations continue to carry the business forward, protecting the quality and values attached to the family name. That continuity has helped earn the trust of chefs and foodservice professionals around the world.

Three generations. One standard of quality.

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Built for Global Foodservice

Martin’s Potato Rolls are served not only throughout the United States, but also in more than 70 countries across Europe, the Middle East, Asia, and other regions. The products are used by burger restaurants, hotels, restaurants, stadiums, theme parks, catering operations, and many other foodservice businesses.

Serving U.S. and international foodservice markets

PRODUCT LINEUP

Designed for Foodservice.

Frozen foodservice products supplied by NIKO TRADING in Japan.

SMASH BURGER / CRAFT BURGER

4-Inch Potato Roll

A signature Martin’s foodservice size that works especially well for smash burgers and craft burgers. Its gentle sweetness and pillowy texture bring together the savory flavor of beef, richness of cheese, acidity of pickles, and flavor of sauces. Used by popular burger restaurants including New York’s 7th Street Burger, it is one of the best ways to experience what makes Martin’s unique.

Frozen shelf life: up to 365 days / Ready to serve after thawing

HOT DOG / LOBSTER ROLL

Long Potato Roll

A versatile long-format roll for hot dogs, lobster rolls, pulled pork, barbecue sandwiches, chicken sandwiches, and more. Its soft, moist crumb holds generous fillings and sauces while maintaining its structure. Top-sliced options, ideal for attractive lobster-roll presentations, may also be available upon request.

Frozen shelf life: up to 365 days / Ready to serve after thawing

SLIDER / CATERING / BREAKFAST

Dinner & Party Potato Rolls

A smaller-format roll ideal for sliders, hotel breakfast buffets, catering, parties, and side bread. The soft texture and gentle sweetness pair well not only with savory fillings, but also with butter, jam, and ice cream. From mini burgers and breakfast sandwiches to shareable table presentations, these rolls work across a wide range of occasions.

Frozen shelf life: up to 365 days / Ideal for sliders, breakfast, and catering

CHOSEN BY CHEFS AROUND THE WORLD

The Roll Behind Some of America’s Most Iconic Burgers.

From New York smash burger specialists to popular craft burger destinations in Los Angeles, Martin’s is chosen by chefs for more than flavor. Consistent sizing and texture, ease of handling, and the ability to recreate the same eating experience across locations are all reasons the rolls perform so well in professional kitchens.

NEW YORK

7th Street Burger

A popular smash burger concept with locations across Manhattan and beyond. Its simple burger construction lets Martin’s texture bring the patty, cheese, and sauce together into one cohesive bite.

NEW YORK

Hamburger America

A celebrated SoHo burger restaurant created by burger expert and chef George Motz. Martin’s is used to complement the savory beef, tangy pickles, and rich cheese.

LOS ANGELES

Heavy Handed

A popular Los Angeles craft burger destination with a devoted following. Martin’s provides the balance of softness and strength needed to support juicy patties and rich melted cheese.

LOS ANGELES

Love Hour

A popular Koreatown cocktail bar and smash burger destination. Martin’s Potato Rolls help complete its distinctive burgers and late-night dining experience.

BRAND STORY

From a Family Garage to a Global Brand.

In 1955, Lloyd and Lois Martin began baking in a small, one-car garage at their home in Chambersburg, Pennsylvania. They initially sold their products at local farmers markets, listening closely to customers while gradually expanding into local grocery stores and restaurants.

Over the following 70-plus years, the Martin family continued operating the company across three generations. The business expanded from the East Coast throughout the United States and into Europe, the Middle East, Asia, and other international markets. Today, Martin’s continues to follow the founding principle of delivering the best products with the best support, carrying forward an uncompromising commitment to quality, service, and dependable supply.

“If you don’t call yourself famous, who will?”

— Lloyd Martin, Founder

HISTORY

More Than 70 Years of Martin’s.

What began as a small bakery in a family garage grew into one of America’s best-known potato roll brands through a continued commitment to family pride and uncompromising quality. From local farmers markets to customers across the United States and in more than 70 countries, Martin’s history has been built one roll—and one relationship—at a time.

1955

Founded in a Garage

Lloyd and Lois Martin begin baking in their home garage and selling at local farmers markets.

1978

Chambersburg Bakery

As demand grows, Martin’s builds a larger bakery at what becomes the company’s present-day headquarters.

2011

Frozen Foodservice Expansion

Martin’s expands its frozen foodservice program, supporting further growth in foodservice and international markets.

2021–PRESENT

The Third Generation

Under President Tony Martin, the company continues bakery expansion and international growth. In Japan, the brand is distributed through NIKO TRADING.

OUR STRATEGY

“Whatever it takes, God helping us”

Our mission is simple: bake the best products and provide the best sales distribution support. Martin’s has demonstrated that commitment by continuing to serve customers through hurricanes, major snowstorms, and other difficult conditions. That dedication to doing whatever it takes has helped build the trusted Martin’s brand known by restaurants and chefs around the world.

PENNSYLVANIA DUTCH HERITAGE

A Regional Food Tradition Behind the Potato Roll.

Martin’s is headquartered in Chambersburg, Pennsylvania, a region shaped by deep Pennsylvania Dutch cultural and culinary traditions. For generations, simple and comforting foods made with ingredients such as potatoes and wheat have been part of family tables throughout the area.

Real potato flour is an important part of Martin’s signature roll recipe, helping create its gentle sweetness, golden color, and soft, moist texture. More than simply an ingredient, potato flour connects Martin’s rolls to the regional traditions and family heritage that helped shape the brand.

The Golden Difference

Gentle sweetness, a soft and pillowy texture, and a beautiful golden color—all brought together through Martin’s signature use of real potato flour. Taste it once, and you will understand the Golden Difference.

FOR FOODSERVICE IN JAPAN

Easy to Store. Easy to Serve.

Even in busy restaurant operations, Martin’s frozen foodservice products are simple to use. Thaw only what you need and serve—no baking process is required. This helps reduce preparation time and labor while supporting consistent quality across different stores and staff teams. The products are well suited for new menu launches, multi-unit restaurant operations, events, and catering.

Thaw and Serve

Frozen Shelf Life: Up to 365 Days

Consistent Size and Quality

Nationwide Frozen Delivery in Japan

Samples Available

NIKO TRADING

Authorized Importer and Distributor in Japan.

For more than 20 years, NIKO TRADING has introduced premium food brands from around the world to the Japanese market. As the authorized importer and distributor of Martin’s Potato Rolls in Japan, we provide comprehensive support in cooperation with our group logistics company, S.I. Logistics Co., Ltd. Our support covers importation, frozen storage, nationwide distribution, product samples, specifications and product information, menu development, and consultation on restaurant operations. We aim to be more than a supplier—we work with each customer to identify the best way to use Martin’s products for their business and concept, and to build a reliable long-term partnership.

Nationwide frozen distribution
Wholesale and foodservice supply
Product samples
Menu development support
Catalogs and specification sheets
Dedicated customer support

Bring the Golden Difference to Your Menu.

Considering Martin’s for smash burgers, hot dogs, lobster rolls, sliders, or another menu concept? Our team can provide information regarding wholesale pricing, product samples, specifications, domestic inventory, minimum order quantities, and delivery requirements.

Please contact NIKO TRADING for current product availability, inventory, pricing, samples, and specifications. Product specifications and availability are subject to change without notice.

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